Branding - Douglas McCall

The Identity Dr. Brand Color Swatches

Copy-ready HEX, RGB, and CMYK values with visual chips and suggested usage.

Swatch	Role	HEX	RGB	CMYK	Suggested Use
Teal BluePrimary	Primary Color	#04949C	4, 148, 156	97, 22, 35, 1	Main headers, logos, accents
Bright AquaAccent 1	Accent 1	#04BCC4	4, 188, 196	69, 0, 14, 0	Digital highlights, icons, links
GoldAccent 2	Accent 2	#D6A741	214, 167, 65	17, 34, 82, 1	Subheadings, callouts, key lines
Soft YellowAccent 3	Accent 3	#F7E9A7	247, 233, 167	4, 6, 48, 0	Backgrounds, contrast panels
White / Light GrayNeutral	Neutral	#FFFFFF / #F4F4F4	255, 255, 255 / 244, 244, 244	0, 0, 0, 0	Text backgrounds, negative space